Privacy Policy

Banff Caribou Properties ("BCP," "we," "us," or "our") respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Banff Caribou Properties collects, uses, discloses, protects and retains personal information in connection with our websites, accommodations, restaurants, spas, guest services, reservations, marketing activities, employment opportunities and other services.

By interacting with BCP, including visiting our websites, making a reservation, staying at one of our properties, contacting us, subscribing to communications or otherwise providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Banff Caribou Properties is a hospitality company operating accommodations, restaurants, spas and other hospitality services in Banff and the surrounding area.

This Privacy Policy applies to information collected by BCP through our corporate website, BanffCaribouProperties.com, as well as through our related business operations and services.

Certain third-party websites and services used to make reservations, process payments, apply for employment or access other services may have their own privacy policies. Those policies may apply in addition to this Privacy Policy.

2. Personal Information We Collect

"Personal information" generally means information about an identifiable individual.

Depending on your relationship with BCP and how you interact with us, we may collect information such as:

Information you provide to us

• Name and contact information, including email address, telephone number and mailing address
• Reservation and booking information
• Dates of arrival and departure
• Guest preferences and requests
• Information about your interactions with BCP
• Information submitted through contact, inquiry and booking forms
• Information provided through restaurant, spa, group, corporate, wedding and other inquiries
• Marketing and communication preferences
• Survey and feedback information
• Employment application information
• Information provided when participating in promotions or other activities
• Information necessary to process transactions and payments

Reservation and stay information

When you make or manage a reservation, we may collect information necessary to fulfill your reservation and provide services to you. This may include information relating to your stay, preferences, requests, transaction history and communications with BCP.

Reservations may be made directly with BCP or through third-party booking and distribution platforms. Information received through those platforms may be subject to both this Privacy Policy and the privacy policy of the applicable third party.

Payment information

Payment information may be collected when you purchase accommodations, food and beverage, spa services, gift cards or other products or services.

Payment card transactions are processed through applicable payment systems and providers. BCP does not retain payment card information longer than necessary for legitimate business, transaction, accounting, legal or regulatory purposes.

Website and technical information

When you visit a BCP website, we may automatically collect certain technical and usage information, which may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Date and time of visits
• Referring website or page
• General information about how you interact with our websites
• Files or content requested
• Information collected through cookies, pixels, tags and similar technologies

This information may be used in aggregate or in association with other information where permitted by applicable law.

BCP does not intentionally collect precise GPS or device location information through its websites.

3. How We Collect Personal Information

We may collect personal information when you:

• Make or manage a reservation
• Stay at one of our properties
• Purchase goods or services
• Contact us by telephone, email, online form or other means
• Subscribe to marketing communications
• Submit an inquiry
• Participate in a survey or provide feedback
• Interact with our websites
• Communicate with us through online chat or similar services
• Apply for employment
• Visit one of our properties
• Participate in a promotion or other BCP activity
• Interact with BCP through third-party booking, reservation, advertising or other platforms

We may also receive personal information from service providers and third parties where permitted by law and where reasonably necessary to provide services, operate our business or fulfill a transaction.

4. Why We Collect And Reuse Personal Information

BCP collects and uses personal information for purposes including:

1. Processing and managing reservations and transactions.
2. Providing accommodations, food and beverage, spa and other requested services.
3. Communicating with guests and responding to inquiries.
4. Managing guest preferences and service requests.
5. Processing payments and maintaining business and financial records.
6. Providing customer service and resolving concerns.
7. Sending transactional communications relating to reservations and services.
8. Sending marketing communications where permitted by applicable law and in accordance with your preferences.
9. Providing post-stay and customer communications.
10. Understanding customer preferences and interactions in order to improve our services.
11. Segmenting and personalizing communications and offers where permitted by applicable law.
12. Measuring the effectiveness of our marketing and advertising.
13. Conducting website analytics and improving our websites.
14. Detecting, preventing and investigating fraud, security incidents and other unlawful activity.
15. Protecting the safety and security of our guests, employees and properties.
16. Recruiting and managing employees and employment applications.
17. Complying with legal, regulatory, accounting and other applicable obligations.
18. Establishing, exercising or defending legal rights.
19. Managing and developing our business, services and operations.
20. Other purposes permitted or required by applicable law.

Where appropriate, BCP will identify the purpose for collecting personal information at or before the time information is collected.

5. Marketing Communications

BCP may send marketing communications by email where permitted by applicable law.

You may receive marketing communications because you:

• Explicitly subscribed to receive them;
• Provided consent during a reservation or other interaction;
• Have an existing customer relationship with BCP where permitted by applicable law; or
• Otherwise provided consent or information in circumstances where marketing communications are permitted.

Marketing communications may include information about accommodations, restaurants, spas, promotions, offers, events, experiences and other BCP products and services.

You can withdraw your consent to marketing communications at any time by using the unsubscribe or preference-management link included in our marketing emails or by contacting us.

Withdrawing consent to marketing communications does not affect your receipt of necessary transactional or service-related communications, such as reservation confirmations, changes or other communications required to provide a service you have requested.

BCP currently uses email for marketing communications. If additional communication channels, such as SMS, are introduced in the future, BCP will use those channels in accordance with applicable privacy and electronic communications laws.

6. Cookies, Analytics And Advertising Technologies

BCP uses cookies and similar technologies to operate, understand and improve its websites and to support analytics, advertising and marketing activities.

These technologies may collect information about your browser, device, website activity and interactions with BCP websites.

Depending on the website and technology in use, BCP may use services and technologies provided by third parties including:

• Google Analytics
• Google Tag Manager
• Google Ads
• Google Hotel Ads
• Meta
• Microsoft/Bing
• Triptease
• Sojern
• Other analytics, advertising and technology providers

These technologies may be used to:

• Understand how visitors use our websites;
• Measure website performance;
• Measure advertising and booking conversions;
• Understand the effectiveness of marketing campaigns;
• Build or use audiences for advertising;
• Provide more relevant advertising;
• Improve website functionality and user experience; and
• Analyze trends and interactions with our websites.

Third-party providers may collect information through cookies, pixels, tags or similar technologies in accordance with their own privacy policies.

BCP may update the technologies and service providers used on its websites from time to time as our business and technology environment evolves.

Where required by applicable law, BCP will provide appropriate notice and obtain consent for the use of cookies or similar technologies.

7. Personalization, Audiences and Automated Technologies

BCP may use information about reservations, website interactions, communications and other customer interactions to better understand customer preferences and provide more relevant communications, offers and advertising.

For example, BCP may use booking history or interactions with our communications to create audience segments or tailor marketing communications.

We may also use automated technologies, including artificial intelligence, to support business operations, communications, analytics, content, customer service, security or other legitimate business purposes.

BCP may use third-party technology providers to provide these services.

Personal information will only be provided to or processed through such technologies where permitted by applicable law and where reasonably necessary for the applicable purpose.

8. Customer Relationship Management

BCP uses customer relationship management and marketing technology to manage guest communications and relationships.

BCP currently uses Mailchimp for certain email marketing activities and is transitioning to Revinate beginning November 1, 2026.

Information from BCP's reservation systems and other business systems may be provided to customer relationship management and marketing platforms for purposes including:

• Managing guest communications;
• Sending marketing communications;
• Managing communication preferences;
• Segmenting audiences;
• Understanding booking and communication history;
• Sending post-stay communications;
• Measuring campaign performance; and
• Providing more relevant offers and communications.

BCP may change its technology providers from time to time as business requirements evolve.

9. Sharing Personal Information

BCP does not sell personal information for monetary consideration.

We may disclose personal information where reasonably necessary to provide services, operate our business, fulfill transactions, comply with legal obligations or for other purposes permitted by applicable law.

Depending on the circumstances, personal information may be disclosed to:

• Reservation and booking service providers;
• Payment processors and financial service providers;
• Restaurant and spa reservation providers;
• Customer relationship management and email service providers;
• Website hosting, technology and information technology providers;
• Analytics and advertising providers;
• Marketing service providers;
• Employment and human resources service providers;
• Customer service and communications providers;
• Fraud prevention and security service providers;
• Professional advisors, such as legal, accounting or financial advisors;
• Insurance providers;
• Debt collection agencies where applicable;
• Government, regulatory and law enforcement authorities where required or authorized by law; and
• Other service providers or parties where reasonably necessary to provide a requested service or fulfill a transaction.

BCP requires service providers handling personal information on its behalf to use reasonable safeguards and to handle information in accordance with applicable contractual and legal requirements.

10. International Processing

Some of BCP's service providers may store or process personal information outside Canada.

Where personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is stored or processed and may be accessible to courts, law enforcement or regulatory authorities in that jurisdiction.

BCP takes reasonable steps to ensure that personal information handled by service providers is subject to appropriate contractual, organizational and technical safeguards.

11. Employment Applications

Employment applications submitted through BCP's employment opportunities are processed through Dayforce.

Personal information provided as part of an employment application may include contact information, employment history, qualifications, education, references and other information necessary to assess and administer employment opportunities.

Employment application information is used for recruitment, hiring and related employment purposes and to satisfy applicable legal requirements.

Information submitted through third-party employment platforms may also be subject to the privacy policy of the applicable platform.

12. Video Surveillance and Property Security

For the safety and security of guests, employees and property, BCP locations may use video surveillance systems.

Video surveillance may be monitored live and recorded.

Recorded surveillance information is generally retained for up to 90 days, unless a longer retention period is reasonably necessary for an investigation, legal matter, insurance matter, security incident or other legitimate purpose.

Surveillance information may be disclosed to law enforcement, emergency services, regulators or other authorized parties where required or permitted by law.

Video surveillance is used for security, safety, incident investigation and related legitimate purposes.

13. Protecting Personal Information

BCP takes reasonable administrative, technical and physical measures designed to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft or destruction.

The safeguards used may include measures appropriate to the sensitivity of the information and the circumstances in which it is collected, stored, used or disclosed.

No method of transmission or electronic storage can be guaranteed to be completely secure. BCP cannot guarantee the absolute security of information transmitted to or through its websites or electronic systems.

14. Retention of Personal Information

BCP retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, maintain appropriate business and financial records, resolve disputes, protect our legitimate interests and comply with legal, regulatory, accounting and other obligations.

Retention periods vary depending on the nature and purpose of the information.

When personal information is no longer required, BCP takes reasonable steps to securely destroy, delete or anonymize it, subject to applicable legal and operational requirements.

15. Your Privacy Rights and Choices

Subject to applicable law and any applicable exceptions, you may have the right to:

• Request access to personal information BCP holds about you;
• Request correction of inaccurate or incomplete personal information;
• Withdraw consent to certain uses or disclosures of personal information;
• Withdraw consent to marketing communications;
• Ask questions about BCP's privacy practices; and
• Make a complaint regarding the handling of your personal information.

Some requests may be subject to legal or other limitations.

To protect personal information, BCP may need to verify your identity before processing an access, correction or other privacy request.

16. Withdrawing Consent

Where BCP relies on consent to collect, use or disclose personal information, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice.

Withdrawal of consent may affect BCP's ability to provide certain services. For example, if information is necessary to fulfill a reservation or transaction, withdrawing consent to its collection or use may prevent BCP from completing that transaction.

Withdrawal of consent to marketing communications will not prevent BCP from sending necessary transactional or service-related communications.

17. Privacy Requests and Complaints

BCP has designated a Privacy Officer responsible for overseeing privacy matters and responding to privacy inquiries and requests.

To ask questions, request access to your personal information, request a correction, withdraw consent or make a privacy-related complaint, contact:

Privacy Officer
Banff Caribou Properties
P.O. Box 1070
Banff, Alberta
T1L 1H8
Canada

Email: reservations@banffcaribouproperties.com

BCP will make reasonable efforts to respond to privacy requests within the time required by applicable law.

If you are not satisfied with BCP's response to a privacy concern, you may have the right to contact the applicable privacy regulator, including the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada, depending on the circumstances.

18. Privacy Incidents

BCP maintains procedures designed to identify, assess, respond to and manage privacy and security incidents.

If BCP determines that a privacy breach has occurred, BCP will take reasonable steps to contain and investigate the incident, mitigate potential harm and comply with applicable legal notification and reporting requirements.

Where required by law, BCP will notify affected individuals and/or the applicable privacy regulator.

19. Children

BCP's websites and online services are intended primarily for adults.

BCP does not intentionally seek to collect personal information directly from children through its websites for marketing purposes.

Children may stay at BCP properties or participate in services provided by BCP as part of a family or other group reservation. Personal information relating to minors may be collected where reasonably necessary to provide requested services, ensure safety or comply with legal requirements.

20. Third-Party Websites and Services

BCP websites may contain links to websites, applications or services operated by third parties.

Third-party websites and services are governed by their own privacy policies and practices. BCP is not responsible for the privacy practices of third-party websites or services that are not under BCP's control.

We encourage you to review the applicable privacy policy before providing personal information to a third party.

21. Changes to This Privacy Policy

BCP may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or privacy practices.

The updated policy will be posted on this website with the revised "Last Updated" date.

Where required by applicable law, BCP will provide additional notice or obtain consent for material changes.

22. Contact Us

If you have questions about this Privacy Policy or BCP's privacy practices, please contact:

Privacy Officer
Banff Caribou Properties
P.O. Box 1070
Banff, Alberta
T1L 1H8
Canada

Email: reservations@banffcaribouproperties.com